Raising the bar for fan
experience

Making every live event experience memorable

ABOUT US

liminal helpS SPORTS CLUBS TO SIMPLIFY AND OPTIMISE THEIR ENTIRE LIVE EVENT FAN JOURNEY

Whether it’s mapping customer journeys, installing a new platform or training your customer service teams, we have you covered.

HOW WE HELP

Increase loyalty and revenue, reduce workloads and cost, and deliver true end-to-end CX excellence with Liminal’s EMBED framework.

HOW WE WORK

Our people-processes-platform methodology has been honed over two decades in sports CX.

OUR TEAM

High-level strategy or detailed integration? Our team can cover everything you need to plan, decide and deliver a fast, cost-effective improvement project.

HOW WE HELP

Liminal’s proven EMBED framework delivers vast service improvements without disrupting your day-to-day operations.

EVALUATE

Examining the effectiveness of people, processes and platforms, using metrics including % of queries by purchase phase, time to resolution, % contact rates.

MAP

Identifying every touchpoint of the end-to-end fan journey, deciding how to optimise, then measuring conversions.

BENCHMARK

Understanding how your club compares, implementing dashboard analytics, revealing focus areas, and tracking and improving NPS and CSAT scores.

ENGAGE

Creating cohesion and gaining buy-in from your people, setting priorities and delivering success as a team.

DELIVER

Doing everything required to deliver quick wins and lasting change with due regard to budgets, impact v effort and continual measurement and improvement.

HOW WE WORK

CREATING CONSISTENT FAN EXPERIENCES

Two decades in sports CX, marketing and communications have taught us three interweaving elements will make or break the fan experience.

people

Are you able to accurately forecast demand for customer service agents, attract the right talent and onboard them directly?

process

Are your platforms integrated, allowing you to reduce inbound queries, and automatically respond to customer queries?

platforms

Do you have the core platforms/software in place so you can measure performance across teams?

claire kavanagh

“Every live sports event should be a magical experience. Thousands of people come together for just a few hours – and clubs have only one chance to get it right.”
Liminal CX founder Claire Kavanagh

Part sports fanatic and part technical whizz-kid, Claire combines 20+ years in customer experience, marketing and communications with deep platform expertise and a passion for the packed stadium experience. Covering everything from strategy to delivery and testing and measurement, Claire leads the Liminal team.

OUR EXPERTISE